Business Goal
Shifting from Course-Based Platform to Online Tele-clinic
Result
2/5 Platforms
0-1
Patient Platform
Expert Platform
Task Completion Rate
100%
Tested Figma prototypes with internal users and customers
Platform Efficiency
87% & 61%
Optimizing the entire system process to boost administrator and doctor efficiency
Context
I joined the team to help Hermaid transform from a course-based platform into an online telehealth clinic. To ensure a successful transition, my team and I conducted interviews with menopausal women and healthcare experts to understand their experiences, current journey, and challenges.
Some patients are aware that they are going through menopause, while others notice changes in their bodies but are unsure if they are in the menopausal stage.
Other Providers:
Only covers OB/GYNs with minimal expertise in menopause care.
Long wait times for appointments.
Hermaid Platform:
The online course lacks personalized recommendations.
The consultant requires much back-and-forth communication.
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Menopause Experts
Inefficient patient communication processes.
Meetings often exceed the allocated time.
Lack of patient information before meetings.
Different types of experts (doctors, psychologists, life coaches) have diverse needs.
